Tag Archives: real branding

Dirty Brand Secret (video)

for the love of cleanOn Thursday, January 20, 2011 Method Brand Co-Founder+Chief Brand Architect and evangelist, Eric Ryan, dropped by our offices to take on our current theme of Social Mission/Causes. You can’t talk about Method as a brand without punctuating it with their rallying cry “People Against Dirty.” Or, said in the affirmative via their tagline: “for the love of clean.” Slogans that are rallying cries and tag lines that convey passion? These are more than just tools for a company with the stated goal of being “in business to change business.” In the hour or so that Eric spent with us he shared how this inside-out approach to their brand has driven revenues and retail success along with employee and consumer passion to the level of starting a small movement. And, as we’ve seen of late in global news, if you’re taking on established, incumbent power you need a different tool kit and approach. Continue reading

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Great News About Our Company

We have some great news to share: today we’re announcing joining Schawk, Inc. I’ll try to keep this brief if enthusiasm allows and look forward to answering a lot of the more nuanced, in-depth and personal questions directly.  I’ll share here a little more about our parent company, our reasons for joining and thoughts about what to expect ahead. Continue reading