John Battelle, CEO of FederatedMedia and a long list of pioneering publications and books on new media and Search, posted about how he “blew it on Facebook” by exceeding the platform’s Friend limit of 5000. He goes on to comment about how his use of the platform has changed and a little about what the nature of friends are. In this post I’ll share some thoughts on these issues and about how I use Facebook.
Tag Archives: Social Media
I’m going to try something different for “Share of Voice” based on my previous post about spending more screen time on other social media tools besides the blog. Periodically I am going to post an edited and organized bundle of links around a related topic. There are some heavy bloggers who can’t stand re-link population and I respect their perspective for the most part, although I think it’s a wee bit elite and assumes the masses follow the firehose of information they consume daily. Bless them for their original links; as you’ll see below it’s why they become “Super Influencers.” I think I’ve changed these enough with context and commentary to justify this different form. If these links get used it will show up in my log-files and confirm their value. Consider this a beta-post format for me.
So let’s get this started. The link-theme today is Influence.
The Power of a Good Referral-Social Influence
Good article from TechCrunch, great developments and quality video presentation at the end of this article. When you’re done reviewing, think about the game-changing implications this can mean at an enterprise and community level. Digg or similar service can essentially become our digital editorial staff. With the network effect, it could also be one of the largest unpaid distribution/traffic-driver. This is big.
Key takeaways about “influencer economies,” super-influencers and the democratization of influence. Titled, “When did we start trusting strangers?” this multi-country, multi-age longitudinal study supports a lot of what we already know about Web2.0 and the SocialWeb with a few new areas of focus. I like the super-influencer target and can imagine a future study that can assign volumetrics or “valuemetrics” to these brand movers.
Check out this directory of presentations from last week’s Web2.0 expo in NY; it’s a great collection of people who consistently influence and inform my views on digital. Some gems in here. Some of my favorites:
- Clay Shirky’s “it’s not about information overload it’s filter failure”
- David Armano, “Micro-Internactions, how brands can influence consumer behavior in a 2.0 world”
- Mike Lazerow, “Why Brand Advertisers Will Be the Biggest Beneficiaries of Social Media and How You Can Participate”
- Jay Adelman, “Social Collaborative Filtering”
For some reason, Social Bookmarking inquiries have been on the rise from clients lately. Not so much a demand for custom applications/marketing programs, but more “how does it work?” For some it’s a basic question of relevance and benefit. For others it’s a big-think question about its role in the armada of Social Media activity with which they engage, recognize, reward and participate in social spaces around their core values and brand attributes. Here’s a little three and a half-minute primer from Lee LeFeever from The CommonCraft show.
Done viewing? Good. The video is a good beginner primer for context. There are significant benefits to the micro-content generated from bookmarking beyond what Lee and company laid out here awhile ago. Micro-content formats include tags, descriptors, titles, date/times and more. Some bookmarking includes rating to qualify the quality of the content and its relevance. Any and all of these micro “events” can be captured as data exhaust to the benefit of a larger communication program.
As with much of Web 2.0/Social Media, a small percent of the community using these tools create a disproportionate amount of the value. Many of these creators see it as their mission to improve the taxonomy in their ecosystem. Others use it as a simple syndication/publishing tool, as Lee and team propose.
Killer app for collaboration: I’ve set up an account for my wife and I to co-index content around Celiac, which act as reference from our phones for dietary allowances and restrictions. That way, when we’re out shopping and reading package ingredient labels at retail or looking for a place to dine we have reference articles, blog posts and user reviews at our fingertips.
How do you use bookmarking? Please comment below.
I’ve gone blog-silent over the last three weeks as heavy travel, client work and new business took me out of action. I’m back with some observations from the blog sidelines and around Social Media. I’m using more Social Media tools as they’re faster and easier to update than the blog format. In fact, they’re contributing to some of the absence. See an audit of the tools, how I’m using them and why for more. Continue reading →
Lee LeFever has been simplifying concepts in digital media via his ultra-accessible “The Common Craft Show.” I have posted previous shows, and want to share the latest, Social Media in Plain English. He uses the Ice Cream as a metaphor for content people like to consume and brilliantly shows the long-tail in this simple alegory. Enjoy this digital sorbet: