I had the honor of moderating the Big Brand Panel at Social-Loco Conference in San Francisco June 18, 2012 featuring: Michael Hammer, Director of Venture Capital Strategy for PepsiCo; Jon Paluga, Vice President Marketing for Armored AutoGroup; Fred Neil, Vice President of CRM for The Home Depot. The panel covered a range of topics from: SoLoMo and regional brand engagements that sit under big brand programs; Big Brand Hackathons; Acquisitions for big brands of tech companies and more. Transcript via transcribeme.com follows the video:
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This post presents the content and discusses the process in my journey to create the “This Can Change Everything” presentation for iMedia Breakthrough Summit on March 21, 2011. It was a 30-45 minute discussion where I covered So|Lo|Mo, Gamification, Maker-movement and Social CRM/Caring after a hat-tip to Moore’s & Metcalfe’s laws combined with the “People” coefficient. With an extra 15-minutes allowance, I may have added connected TVs as a potential “return to the Family Room” theme. Regardless, these themes are ones that I believe can change everything in the coming years.
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