Tag Archives: start up

Top 5 things an Entrepreneur Should Know

Today, when I was speaking with a friend of mine who created a start-up last year after an amazing, successful run at large-company brand management, he shared these five truths discovered in the process:

  1. It takes longer than you projected
  2. It costs more than you projected
  3. Interesting who actually helps you vs who said they would
  4. Takes intense focus on fundamentals of business; lots of potential distractions
  5. No one beats a path to your door. You must go get the business.

It’s a blast (he said this but didn’t include this one in the “5” but it’s why all of the above is worth it. What’s your top 5?

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