Virally speaking based on watching my own response along with others in my social graph, a clever little meme called the “Book Quote Game” is exploding over on Facebook. Over the weekend a quick challenge gambit appeared in my Facebook socialgraph and I took it. I responded in to a friend’s post asking me to find a random but specifically-placed quote from “a book near me.”
What followed surprised me: within 12 hours 18 others added their quotes–more comments than my FB posts usually get; their socialgraph represents 3641 people and inspired another 23 comments. I didn’t crawl their comments to see the network effect in added reach, but if we use the averages based on mine, the echo would include another 9300 in reach. With an average friend duplication of 7.75% you still reach over 10,000 people per post in the first two generations of the meme. Because the active socialgraph/profile will bury this meme, it needs to reappear at different times, which it does as others replicate and comment. I expect to see this meme come back around many times in the coming months.
More surprising is that this isn’t even a Facebook application. It’s an activity that’s as catchy as an application but relies on The Groundswell to crawl all the SocialNetwork’s carriers to produce the Metacalfe effect. So, without any programming and low-production content you can create a viral campaign by following the best practices of The Book Quote Game.
I’ll give more evidence and details then see if there are best practices that can be applied for Marketers. Please add your reactions below in the comments area as well. Continue reading