Great interview by Rodney at FaceReviews with Amy Worley of H&R Block. Talking about listening, not just distributing content via Social Media tools. Take a good listen yourself–the wind was blowing hard and the info is worth the time.
Learn about @replies, re-tweats and direct messages in Twitter as a signifier of listening for a brand versus just “blasting.” Impressive although I might have edited out the time being spent dispensing tax advice in Second Life. Kind of lost me there but perhaps there could be utility via vid capture or sharing outside of SL.
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Social media mythbusting - My product is too boring | Online Marketing Banter // January 22, 2009 at 3:17 am |
[...] them. So they must be doing something right. For more insight on their Twitter participation, check out this interview with Amy Worley of H&R [...]
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