Mobile
- The average 13- to 17-year-old sends and receives 3,339 texts a month—more than 100 per day–according to Nielsen. Also revealing: decline in mobile voice and surge in popularity of text messaging across all demos.
- Starbucks launches 1st major LBS campaign using SMS – not just for smartphones, no app required
Social Media
- Social Media now more popular than E-mail on mobile devices – not entirely shocking news as we all want, and need at times, instant gratification
- Interesting article on a Web 1.0 metric, according to Fast Company Twitter beating Facebook’s click-through rate – report
- Involver closes $8 million Series C for its social media marketing platform
- Causes Raises Another $9 Million To Help Spread Philanthropy Online
- The battle for the social web – Facebook enlists Bing in another round against Google
Social Gaming
- McDonald’s bets the Farm(ville) on social – a first-of-its-kind campaign for the brand
Real-Time
- Oakley scores est $14m in paid media value for real-time Chile miner pr/mktg coup
- Google’s financial homerun silences fears of erosion of ad revenue to Facebook
- Google stepping up local – Marissa Mayer checks in to new location and local role within company
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein
SoV-Share of Voice 